📈

Boost Weeks

What is a Boost Week?
Preparing For Boost Week
GM Action Items List (3 week timeline)
3 Weeks Out
2 Weeks Out
1 Week Out
Boost Week
GM Resources and Best Practices for preparing for Boost Week
Sales Projections
Food Cost/Ordering
Staffing

What is a Boost Week?

Boost Weeks are week-long promotions offering discounts to customers, with the potential to hit a record sales week if the team is prepared and ready. These can be carryout only or available for both carryout and delivery and are very busy for our stores. GMs should prepare 3 weeks in advance by assessing the store's organization, completing a sales forecast and schedule, and conducting cross-training. During the week, GMs should review staffing and product needs, conduct image and cleanliness checks, and provide daily service updates to ensure customers have the best experience possible.

How we work together to provide our customers with the best experience possible can make a significant difference. We can all be there for each other to support one another, keep things fun, and crush the rush!

With such a great offer in place, you may expect to see a significant BOOST in customers during Boost Week.
19.6% of Boost Week Customers are NEW Customers.
The offer can also bring back many who haven’t ordered from us in a while.
We can potentially gain their loyalty for repeat visits by providing perfect image and cleanliness, along with exceptional service.

Preparing For Boost Week

GM Action Items List (3 week timeline)

3 Weeks Out

Focus Items

Review optional Carry-Over Process ☣️Carry-Over Prep Process
Identify potential cross-training needs 🚦Cross Training Checklist ⚔️Cross Training
Review Specialty Pizza Builds with anyone working the makeline
Analyze previous Boost Weeks Sales and Product Mix
Work with your leadership to determine your organization’s expectations for schedule availability during Boost Week
Work with your leadership to create suggested responses for your organization related to potential customer concerns

Action Items

Carry-Over Process Training Resources

Load Zone and Go Zone Seconds Savers

Load Zone and Go Zone Optional Store Operational Assessment (Skills Checklist)

All pizza product builds with focus on Specialty Pizza builds

Refer to the Training Resource Guide for potential customer concern scenarios and add your own. Work with your leadership to determine responses your team can use. 🚦Boost Week Optional Crew Meeting Guide

2 Weeks Out

Focus Items

Assess overall organization of the store
Determine meeting cadence for the following week to ensure all your personnel understand expectations for Boost Week
Complete sales forecast and schedule for Boost Week🚦Service Assessment Goal Tracking Sheet
Adjust food order as needed 🚦EFO Training Document 🖥️Electronic Food Ordering (EFO)
Begin conducting any cross-training you deem necessary ⚔️Cross Training
Assess overall image and cleanliness of your store and personnel 📸Image

Action Items

Organize dry storage area to help determine storage capacity

Determine extra dry goods needs (i.e., Large and XL boxes) to eliminate receiving a large delivery during Boost Week

Schedule and communicate 1:1s or small group team meetings

Use marketing information to complete sales forecast and schedule for Boost Week

Have your above store leader approve your sales forecast and schedule

Have your above store leader review your adjusted food order

Communicate your daily inventory expectations to closing managers

Schedule and begin conducting any cross-training you deem necessary

Consider completing a cleanliness image checklist to determine any needs

1 Week Out

Focus Items

Review your expectations for taking inventory with your management team
Review Pulse Bread Sides Prep Report with your team 🚦PULSE Prep Forecasting Report
Set and communicate daily and weekly service goals for Boost Week 🚦Service Assessment Goal Tracking Sheet
Conduct your 1:1s or small group meetings
Continue assessing image and cleanliness of your store and personnel

Action Items

Review Mobile Inventory App for Android and iOS with your management team

Review procedures for printing Pulse Bread Sides Prep Report with your team

Consider setting and posting your store’s service goals for Boost Week

Schedule and conduct your planned 1:1s or small group meetings

Consider posting/reviewing “Proofing Guidelines for Dough” Job Aid 🚦Dough Proofing Guidelines

Continue to complete your cross-training plans

Address any cleanliness and image issues you have identified

Boost Week

Focus Items

Conduct a daily review for the following day’s staffing and product needs
Validate image and cleanliness meets your expectations all week
Consider ways to keep your team engaged and energized
Provide daily service updates versus goals

Action Items

Throughout the week review the following day’s staffing and product levels for any unexpected shortages

Conduct daily image and cleanliness checks to WOW your new and returning customers

Consider providing extras such as candy or snacks to keep energy levels high

Post service results daily on your Goals Tracking Sheet and provide feedback to team

GM Resources and Best Practices for preparing for Boost Week

Hold Crew Meeting with the 🚦Boost Week Optional Crew Meeting Guide

Review or provide current job aids and Sudokus for Specialty Pizza builds for your team to practice memorizing

If new to the Optional Carry-over Process, review the procedures and standards for understanding ☣️Carry-Over Prep Process ☣️Black Carry-Over Bin Walk-in Poster

Share your expectations for PRP – how to determine and complete prep needs for each day and shift

If needed, review where/how to print Pulse Prep Forecast Report (Bread Sides) 🚦PULSE Prep Forecasting Report

If your store is not yet on Load & Go, consider reviewing the Seconds Savers for Load & Go Zones to unlock efficiencies in the store 🔃Load and Go

Review the “Runner” and “Expeditor” job aids to clarify roles and expectations during rush 🚦Expediter Job Aid

Share your sales and service goals and consider completing the optional Goal Tracking Sheet 🚦Service Assessment Goal Tracking Sheet

Refer to the “Proofing Guidelines for Dough” job aid to review how to properly proof dough 🚦Dough Proofing Guidelines

Consider reviewing your organization’s expectations related to scheduling and availability during Boost Week 🚦General Availablity Sheet - Editable

Share the potential Customer Scenarios and potential responses you have prepared

‣

Example Scenarios

Complete your Store Training Sign-off Sheet to track your progress

Sales Projections

Review Previous Boost Weeks
Project Sales by Order Counts vs. $
Based on historical 50% off Boost Weeks data 2016-2019 (System wide average potential estimates – Your results will vary)

Orders increased +10.6% and
AWUS increased +5.9%

Food Cost/Ordering

Prior 50% off Online Ordering (OLO) Boost Weeks often lead to a change in the typical pizza sizes ordered. We may see an increase in Large, XL, and Specialty Pizzas. This makes it a great time to brush up on builds and portions for Specialty Pizzas. Being prepared for each rush by having enough PRP, properly stocked stations, incorporating Seconds Savers, etc. are key to handling increased sales and providing a great customer experience throughout this exciting week.

Based on historical 50% off Boost Weeks data 2016-2019 (System wide average potential estimates – Your results will vary)

Notable crust type & size versus 6-week trend changes:

Specialty Pizza sales mix in of +80% increase
Increases in large and XL dough patties

Increase in Large and XL boxes
Review your historical Specialty Pizza order mix and consider increasing toppings food order (ex. spinach, provolone, red peppers, etc.)
Be aware, you may see a decline in bread sides and chicken orders as pizza sales increase

Staffing

Stagger in-times
Communicate the need for flexibility: In/Out times may change based on sales
Ensure each shift has an Expediter & a Runner (As well as a Load/Go Capitan if on Load & Go)
Produce a Cut Sheet for each day of Boost Week 🚦Cut Sheet - Editable

Expediter Job Aid